Apparel52

• Rs 2150 - #F72 - (See video)

  
  
  

• Rs 2200 - #F74 - (See video)

  
  
  

• Rs 2600 - #F71 - (See video)

  
  
  

• Rs 2150 - #F73 - (See video)

  
  
  

• Rs 1700 - #F80 - (See video)

  
  
  

• Rs 1900 - #F75 - (See video)

  
  
  

• Rs 1850 - #F78 - (See video)

  
  
  

• Rs 1800 - #F81 - (See video)

  
  
  

• Rs 1900 - #F76 - (See video)

  
  
  

• Rs 1800 - #F79 - (See video)

  
  
  

• Rs 1900 - #F77 - (See video)

  
  
  

• Rs 6500 - #F82 - Bridal RCJ Rida cum Jori (See video)

  
  
  

• Rs 3900 - #F83 - (See video)

  
  
  

• Rs 2150 - #F69 - Hakoba Rida (See video)

  
  
  

• Rs 2200 - #F68 - Purple Peach Kali Pattern (See video)

  
  
  

• Rs 2200 - #F67 - Gray Bow Partywear Rida (See video)

  
  
  

• Rs 2150 - #F70 - Hakoba Rida (See video)

  
  
  

• Rs 2350 - #F65 - Teal Crush Fabric Partywear Rida (See video)

  
  
  

• Rs 2350 - #F64 - Pink Crush Fabric Partywear Rida (See video)

  
  
  

• Rs 2650 - #F58 - Purple Rida (See video)

  
  
  

• Rs 3100 - #F55 - Peach Full Lace Rida (See video)

  
  
  

• Rs 3100 - #F56 - Wine Embroidered Work Rida (See video)

  
  
  

• Rs 2500 - #F63 - White Golden Rida (See video)

  
  
  

• Rs 3200 - #F50 - (See video)

  
  
  

• Rs 2900 - #F60 - (See video)

  
  
  

• Rs 3200 - #F51 - (See video)

  
  
  

• Rs 3100 - #F53 - Blue Popcorn Flower Bunch Patch Work Rida (See video)

  
  
  

• Rs 2750 - #F59 - White Bullion Butties Work Rida (See video)

  
  
  

• Rs 2900 - #F61 - (See video)

  
  
  

• Rs 3100 - #F54 - Pink Full Lace Rida (See video)

  
  
  

• Rs 1200 - #Z38 -

  
  
  

• Rs 1950 - #X13 - Pink Printed Cotton Fabric Rida (See video)

  
  
  

• Rs 2450 - #V89 - Green Cotton Rida (See video)

  
  
  

• Rs 900 - #F36 - Jori

  
  
  

• Rs 900 - #F35 - Jori

  
  
  

• Rs 900 - #F40 - Jori

  
  
  

• Rs 750 - #Z37 -

  
  
  

• Rs 800 - #Z36 -

  
  
  

• Rs 950 - #Z33 -

  
  
  

• Rs 950 - #Z32 -

  
  
  

• Rs 1550 - #F46 - Sports Rida

  
  
  

• Rs 1550 - #F47 - Sports Rida

  
  
  

• Rs 1550 - #F48 - Sports Rida

  
  
  

• Rs 3800 - #F33 - RCJ Rida cum Jori (See video)

  
  
  

• Rs 2100 - #K62 - (See video)

  
  
  

• Rs 2550 - #F30 - Pink Cream Rida (See video)

  
  
  

• Rs 2350 - #W85 - Mulberry Lacing Rida (See video)

  
  
  

• Rs 2200 - #H71 - (See video)

  
  
  

• Rs 1250 - #F31 - Digital Print Rida (See video)

  
  
  

• Rs 2100 - #F26 - Purple White Handwork Rida (See video)

  
  
  

• Rs 2300 - #F19 - Light Green Flower Bunch Patch Work Rida (See video)

  
  
  

• Rs 700 - #Z23 -

  
  
  

• Rs 700 - #Z22 -

  
  
  

• Rs 700 - #Z21 -

  
  
  

• Rs 700 - #Z20 -

  
  
  

• Rs 700 - #Z19 -

  
  
  

• Rs 2450 - #W84 - Blue Butties Work Rida (See video)

  
  
  

• Rs 2650 - #W77 - Khaki Embroidered Ghagra and Pardi Rida (See video)

  
  
  

• Rs 2650 - #W76 - Gray Embroidered Ghagra and Pardi Rida (See video)

  
  
  

• Rs 1550 - #W06 - Powder Blue Batiq Rida (See video)

  
  
  

• Rs 2400 - #W98 - Green Butties work Rida (See video)

  
  
  

• Rs 2200 - #F03 - Black and White Batiq Rida (See video)

  
  
  

• Rs 2300 - #F02 - Green Rida (See video)

  
  
  

• Rs 2300 - #W99 - Wine Butties work Rida (See video)

  
  
  

• Rs 2350 - #F01 - Gray Printed Fabric Rida (See video)

  
  
  

• Rs 2400 - #W94 - Yellow Printed Fabric Rida (See video)

  
  
  

• Rs 2400 - #W97 - Maroon Cut Work Rida (See video)

  
  
  

• Rs 2000 - #F06 - Pink Vertical Pattern Rida (See video)

  
  
  

• Rs 2150 - #F09 - Cream Butties work (See video)

  
  
  

• Rs 2950 - #G53 - Chikan Lacing Rida (See video)

  
  
  

• Rs 1800 - #F13 - Green Vertical Pattern Rida (See video)

  
  
  

• Rs 2000 - #F15 - Black and White Batiq Rida (See video)

  
  
  

• Rs 2050 - #F11 - Purple Lacing Rida (See video)

  
  
  

• Rs 2000 - #W66 - Brown Lacing Rida (See video)

  
  
  

• Rs 1950 - #W65 - Red Batiq Rida (See video)

  
  
  

• Rs 2700 - #W67 - Dark Blue crush Fabric Lacing Rida (See video)

  
  
  

• Rs 2450 - #W80 - Pintucks Bottle Green Rida (See video)

  
  
  

• Rs 2600 - #W71 - Cotton Hakoba Rida (See video)

  
  
  

• Rs 2600 - #W70 - Cotton Hakoba Rida (See video)

  
  
  

• Rs 2400 - #W90 - (See video)

  
  
  

• Rs 2500 - #W82 - (See video)

  
  
  

• Rs 2350 - #W87 - Crush Silk Fabric Bullion Handwork Rida (See video)

  
  
  

• Rs 3200 - #W54 - (See video)

  
  
  

• Rs 2600 - #W60 - Cotton Hakoba Rida (See video)

  
  
  

• Rs 3200 - #W55 - Embroidered Hakoba Lace Panel Rida (See video)

  
  
  

• Rs 850 - #W09 - Jori (See video)

  
  
  

• Rs 850 - #W23 - Jori (See video)

  
  
  

• Rs 850 - #W18 - Jori (See video)

  
  
  

• Rs 3850 - #W44 - Bullion Work Lacing Rida (See video)

  
  
  

• Rs 1250 - #W20 - Jori (See video)

  
  
  

• Rs 4100 - #W45 - Japan Silk Heavy Lacing Rida Misaq (See video)

  
  
  

• Rs 3800 - #W48 - Teal Green Soft Silk Fabric Lacing Rida (See video)

  
  
  

• Rs 3700 - #W47 - Heavy Jali Lacing Rida (See video)

  
  
  

• Rs 3350 - #W50 - Silk Rida Handwork Rida Misaq (See video)

  
  
  

• Rs 3600 - #W49 - Cut work Patch Heavy Lacing Misaq Rida (See video)

  
  
  

• Rs 3300 - #W52 - Full Embroidered Ghagra Satin Rida Misaq (See video)

  
  
  

• Rs 550 - #W42 - Digital Printed Rida

  
  
  

• Rs 550 - #W40 - Digital Printed Rida

  
  
  

• Rs 1250 - #W04 - Cotton Jori (See video)

  
  
  

• Rs 1550 - #M98 - Black and White Batiq Rida (See video)

  
  
  

• Rs 1500 - #M93 - Teal Green Batiq Rida (See video)

  
  
  

• Rs 1850 - #M96 - Light Peach Crosstich Belt Rida (See video)

  
  
  

• Rs 1100 - #M83 - Cotton Jori (See video)

  
  
  

• Rs 1750 - #P47 - Orange colour Lacing Rida (See video)

  
  
  

• Rs 900 - #000 - Raincoat Ridas as per Ghagra length

  
  
  

• Rs 3300 - #D60 - Flower Bunch drop Pattern, Hand Work, Red Bridal Rida (See video)

  
  
  

• Rs 4550 - #M77 - Red Raspberry Bridal Rida Flower Bunch Work and Tikri (See video)

  
  
  

• Rs 3850 - #M71 - Maroon Self Print Fabric Flower Bunch Patch and Lacing Bridal Rida Red (See video)

  
  
  

• Rs 5950 - #M68 - Bridal RCJ Embroidery Flower Pattern (See video)

  
  
  

• Rs 3700 - #M72 - Maroon Heavy Lacing and Handwork Bridal Rida Red (See video)

  
  
  

• Rs 5950 - #M67 - Golden Flower Bunch Patch Bridal RCJ (See video)

  
  
  

• Rs 4650 - #M76 - Heavy Handwork and Lacing Bridal Rida Red (See video)

  
  
  

• Rs 4250 - #M70 - Heavy Lacing and Handwork Bridal Rida Red (See video)

  
  
  

• Rs 1300 - #M60 - (See video)

  
  
  

• Rs 1400 - #M65 - Premium Ohbat Rida (See video)

  
  
  

• Rs 1300 - #M62 - (See video)

  
  
  

• Rs 1400 - #M64 - Premium Ohbat Rida (See video)

  
  
  

• Rs 1500 - #M42 - Printed Fabric Lacing Rida (See video)

  
  
  

• Rs 1650 - #M53 - Popcorn pastel Green Lacing Rida (See video)

  
  
  

• Rs 1650 - #M50 - Crush Fabric Lacing Ghagra Embroidered Butties on Pardi (See video)

  
  
  

• Rs 1850 - #M47 - Pastel Green Lacing Rida (See video)

  
  
  

• Rs 900 - #Z13 - Ohbat Ridas

  
  
  

• Rs 1900 - #M43 - Mauve Abaya Lacing Rida (See video)

  
  
  

• Rs 1950 - #M39 - Brown Batiq Rida (See video)

  
  
  

• Rs 2200 - #M32 - Baby Pink Lacing Rida (See video)

  
  
  

• Rs 2300 - #M35 - Maroon Lacing Rida (See video)

  
  
  

• Rs 2250 - #M30 - Maroon Printed Fabric Rida (See video)

  
  
  

• Rs 2200 - #M33 - Pastel Green Hakoba Panel Lacing Rida (See video)

  
  
  

• Rs 800 - #Z10 - Ohbat Ridas

  
  
  

• Rs 750 - #Z07 - Ohbat Ridas

  
  
  

• Rs 2500 - #M23 - Mauve Lacing Rida (See video)

  
  
  

• Rs 2300 - #M27 - Bullion Work Rida (See video)

  
  
  

• Rs 2600 - #M19 - Baby Pink Satin Embroidered Lace Rida (See video)

  
  
  

• Rs 2500 - #M24 - Powder Blue Bullion Work Lacing Rida (See video)

  
  
  

• Rs 2500 - #M21 - Gray Crush Fabric Rida (See video)

  
  
  

• Rs 700 - #Z03 - Ohbat Ridas

  
  
  

• Rs 700 - #Z04 - Ohbat Ridas

  
  
  

• Rs 3200 - #M10 - Maroon Classic Cut work and Embroidery Rida (See video)

  
  
  

• Rs 3150 - #M12 - White Rida with Flowers Embroidered Belt (See video)

  
  
  

• Rs 5950 - #M04 - Light Pink Handwork and Bullion Work Bridal RCJ (See video)

  
  
  

• Rs 5950 - #M05 - Coral Peach Handwork Bridal RCJ (See video)

  
  
  

• Rs 5300 - #M03 - Light Shinny Golden Beige Full Gher, Imported Japan Silk, Handwork (See video)

  
  
  

• Rs 3700 - #A94 - Maroon Net Lace Work Semi Bridal RCJ (See video)

  
  
  

• Rs 7200 - #A90 - Bridal RCJ Rani Pink Handwork Rida (See video)

  
  
  

• Rs 2550 - #A85 - Navy Blue Cut Work Bullion Work Rida (See video)

  
  
  

• Rs 2800 - #A80 - Sea Greenish Blue Panel and Hakoba Lacing Rida (See video)

  
  
  

• Rs 2800 - #A81 - Satin Wine Lacing Rida (See video)

  
  
  

• Rs 2800 - #A74 - Shinny Pink Embroidered Panel Lacing Rida (See video)

  
  
  

• Rs 2800 - #A77 - Blue Flower Patch Rida (See video)

  
  
  

• Rs 2800 - #A75 - Lemon Yellow Crosstich belt (See video)

  
  
  

• Rs 2800 - #A71 - Baby Pink Painted Rida (See video)

  
  
  

• Rs 1600 - #A53 - Blue Chex Lacing Rida (See video)

  
  
  

• Rs 2350 - #A44 - Premium silk-linen Rida, very Soft breathable fabric (See video)

  
  
  

• Rs 4100 - #X03 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 4100 - #X01 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 4100 - #X02 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 4100 - #X05 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 4100 - #X04 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 4100 - #X06 - Namazi Rida cum Jori RCJ with Quilted Masallah and spacious Quilted Bag (Msg for video)

  
  
  

• Rs 2500 - #A41 - Tomato Red Full Embroidered Ghagra Rida (See video)

  
  
  

• Rs 2550 - #A42 - Green Full Embroidered Rida (See video)

  
  
  

• Rs 2800 - #A29 - Golden Green Jacquard fabric (See video)

  
  
  

• Rs 2800 - #A35 - Maroon rida with Frills (See video)

  
  
  

• Rs 2600 - #A34 - Wine Purple rida with Golden work all over ghagra (See video)

  
  
  

• Rs 2600 - #A32 - Green Hakoba Lacing Rida (See video)

  
  
  

• Rs 2800 - #A19 - Light Blue Lacing and Flower Bunch Patch Work Rida (See video)

  
  
  

• Rs 6500 - #A16 - Teal Bridal RCJ Rida cum Jori (See video)

  
  
  

• Rs 4200 - #A10 - Ink Blue Crush Satin Flower Bunch Patch Work Rida (See video)

  
  
  

• Rs 4200 - #A12 - Wine Flower Bunch Patch Work Rida Occasional Wear (See video)

  
  
  

• Rs 3500 - #A08 - Light Green Heavy Lacing and Bullion Work Rida Occasional Wear (See video)

  
  
  

• Rs 2250 - #T80 - Purple Rida (See video)

  
  
  

• Rs 1950 - #T83 - Baby Pink Lacing Rida (See video)

  
  
  

• Rs 1400 - #T77 - Blue Printed Fabric Rida (See video)

  
  
  

• Rs 1550 - #T71 - Peacock Blue Rida (See video)

  
  
  

• Rs 1550 - #T72 - Wine Rida (See video)

  
  
  

• Rs 1550 - #T68 - Sage Green Rida (See video)

  
  
  

• Rs 1300 - #T69 - Mehendi Green (See video)

  
  
  

• Rs 1350 - #T67 - Pink Rida (See video)

  
  
  

• Rs 1700 - #T49 - Blue Dotted Rida (See video)

  
  
  

• Rs 2350 - #T54 - Yellow Chikan Rida (See video)

  
  
  

• Rs 2400 - #T55 - Multicolour Popcorn Rida (See video)

  
  
  

• Rs 1950 - #T39 - Multicolour Popcorn Rida (See video)

  
  
  

• Rs 2950 - #T35 - Maroon Rida with allover Hand Work (See video)

  
  
  

• Rs 2450 - #T33 - Gray Printed Cotton Rida (See video)

  
  
  

• Rs 2650 - #T32 - Choclate Brown Cotton Rida (Msg for video)

  
  
  

• Rs 1950 - #T30 - Deep Peacock Green, Abaya Fabric Lacing Rida Rida

  
  
  

• Rs 1750 - #E57 - Green Rida Lacing Rida

  
  
  

• Rs 1050 - #T24 - Digital Printed Sports rida (See video)

  
  
  

• Rs 1150 - #T16 - Jori (See video)

  
  
  

• Rs 2500 - #P89 - Deep Pink Big Gher and Tall (See video)

  
  
  

• Rs 1650 - #P97 - Jori (See video)

  
  
  

• Rs 1850 - #P80 - Mehendi Green rida, Corduroy Panel (See video)

  
  
  

• Rs 2150 - #E75 - White rida, Premium Cotton (See video)

  
  
  

• Rs 4650 - #N78 - Red Bridal Rida with Handwork (See video)

  
  
  

• Rs 4400 - #X18 - Red Bridal Rida with Handwork (See video)

  
  
  

• Rs 1550 - #H48 - Wine colour Lacing Rida Rida (See video)

  
  
  

• Rs 1300 - #P59 - Youngsters (See video)

  
  
  

• Rs 1200 - #Y11 - Premium Digital Printed rida

  
  
  

• Rs 2400 - #P40 - Blue Ruby Rida (See video)

  
  
  

• Rs 1700 - #H47 - Pink, Printed Fabric Rida (See video)

  
  
  

• Rs 3100 - #P30 - Blue Rida with Flower Bunch Patch Front (See video)

  
  
  

• Rs 1400 - #P33 - Black and White Vertical kali Pattern Rida (See video)

  
  
  

• Rs 2200 - #P16 - Purple Printed Cotton Rida, Lace Panel (See video)

  
  
  

• Rs 2100 - #P22 - Mustard Yellow Cotton Rida (See video)

  
  
  

• Rs 1600 - #P15 - Navy Blue, Printed Abaya Rida (See video)

  
  
  

• Rs 1700 - #P26 - Mustard Yellow Lacing Rida (See video)

  
  
  

• Rs 2350 - #P25 - Yellow printed Cotton, Red Frill Rida (See video)

  
  
  

• Rs 1750 - #P29 - Peacock Green Lacing Rida (See video)

  
  
  

• Rs 2050 - #P04 - Cotton Fabric Rida (See video)

  
  
  

• Rs 1900 - #P10 - Purple Rida (See video)

  
  
  

• Rs 2000 - #K69 - Light Purple, Cotton Fabric Rida (See video)

  
  
  

• Rs 1650 - #K84 - White Vertical Kali pattern rida (See video)

  
  
  

• Rs 1950 - #K78 - Gray , Rida (See video)

  
  
  

• Rs 2300 - #K57 - Bottle Green Cotton Fabric Rida (See video)

  
  
  

• Rs 3800 - #K53 - Red Handwork Zardosi Front Semi Bridal Rida (See video)

  
  
  

• Rs 2200 - #K55 - White Cotton Fabric Rida (See video)

  
  
  

• Rs 2100 - #K37 - Baby Pink Cotton Fabric Rida (See video)

  
  
  

• Rs 2100 - #K41 - Cotton Fabric Rida (See video)

  
  
  

• Rs 4250 - #J99 - Teal Colour full Hand Work and allover Tikri Semi Bridal Rida (See video)

  
  
  

• Rs 2650 - #K09 - Teal Green Silk Fabric Rida, Full Embroidered Ghagra (See video)

  
  
  

• Rs 3250 - #K15 - Pink Imported Silk Fabric, Cross Stitch White Misaq Rida (See video)

  
  
  

• Rs 2900 - #K11 - Black and White Rida With Cross Stitch Belt (See video)

  
  
  

• Rs 2600 - #J84 - Pink Cotton Rida (See video)

  
  
  

• Rs 2100 - #J88 - Cotton Fabric Rida (See video)

  
  
  

• Rs 2600 - #J83 - Printed Cotton Rida (See video)

  
  
  

• Rs 2100 - #J87 - Pastel Green, Cotton Fabric Rida (See video)

  
  
  

• Rs 2100 - #J91 - Cotton Fabric Rida (See video)

  
  
  

• Rs 2100 - #J64 - Gray Abaya Rida (See video)

  
  
  

• Rs 1400 - #J20 - Jori (See video)

  
  
  

• Rs 950 - #J27 - Jori (See video)

  
  
  

• Rs 950 - #J30 - Jori (See video)

  
  
  

• Rs 1650 - #J15 - Jori (See video)

  
  
  

• Rs 2350 - #C72 - Gray Heavy Cotton Rida (See video)

  
  
  

• Rs 1650 - #B25 - Red rida with Golden Embroidery all over (See video)

  
  
  

• Rs 2950 - #C73 - White Rida with Embroidered Flowers (See video)

  
  
  

• Rs 1550 - #J06 - Sports Rida (See video)

  
  
  

• Rs 6500 - #C84 - Embroidered Purple Bridal Rida cum Jori RCJ (See video)

  
  
  

• Rs 1950 - #E72 - Pink Printed Cotton Fabric Rida (See video)

  
  
  

• Rs 2700 - #I92 - Vertical Cotton Rida Green, Shades (See video)

  
  
  

• Rs 1950 - #E01 - Yellow Cotton Fabric Rida (See video)

  
  
  

• Rs 7500 - #I89 - Wine Purple Colour Bridal RCJ Rida Cum Jori (See video)

  
  
  

• Rs 1950 - #I77 - (See video)

  
  
  

• Rs 2400 - #I79 - Blue and Black Abaya Rida (See video)

  
  
  

• Rs 2200 - #H93 - Cream Ruby Rida (See video)

  
  
  

• Rs 1750 - #I60 - Lemon Yellow, Rida (See video)

  
  
  

• Rs 2100 - #I49 - (See video)

  
  
  

• Rs 2400 - #I24 - Purple Abaya Rida (See video)

  
  
  

• Rs 2600 - #H73 - Multicolour Embroidered Lace Rida (See video)

  
  
  

• Rs 6550 - #H60 - Heavy full Embroidered Red Colour Bridal Jori (See video)

  
  
  

• Rs 6500 - #H61 - allover Sequence Ghagra Navy Blue Bridal Jori (See video)

  
  
  

• Rs 1900 - #H28 - Light Blue Crush Fabric Rida (See video)

  
  
  

• Rs 6500 - #F98 - Embroidered Deep Pink Heavy Rida cum Jori Bridal RCJ (See video)

  
  
  

• Rs 6700 - #E50 - Peacock Green Colour full Embroidered Rida Cum Jori Bridal RCJ (See video)

  
  
  

• Rs 5200 - #D39 - Gold Yellow and Blue Ombre Jori full Sequence Work on Ghagra and full Embroidered Dupatta (See video)

  
  
  

• Rs 6100 - #D38 - White and Rani Pink Combination Chanderi Sequins Ombre Fabric Bridal Jori, Blouse Pc and Lining Plain White Milan Satin Fabric Semi Bridal (See video)

  
  
  

• Rs 000 - #000 - Ladies new pattern 4pc Rida set size chart for WHITE for Umrah and simple colours for Kun Safar, Set of Pardi, Ghagro, TShirt, Izar

  
  
  

• Rs 000 - #000 - Ladies new pattern 4pc Rida set size chart for Umrah with Pardi, Ghagro, TShirt, Izar

  
  
  

• Rs 000 - #000 - Ladies Kun Safar Rida Guideline Maqno, Odhnu, TShirt, Peticoat, Socks, Pardi Sleeves

  
  
  

• Rs 000 - #000 - Hajj Umrah White Ehram rida. Readymade stitched, comfortable soft cotton. Msg ghagra length (36,38,40,42,44). Same pattern Plain simple colour for Medina , Karbala also available. Other Umrah clothing accessories n Men's ihram also available

  
  
  

• Rs 000 - #000 - Karbala Kun Safar Plain Colour Rida. Readymade stitched, comfortable soft cotton. Msg your ghagra length (36,38,40,42,44). Same pattern White rida for Umrah also available. Other measurements are as per ghagra length

  
  
  

Fabric types and more

Seersucker is a thin, puckered, usually cotton fabric, used to make clothing for hot weather. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled or puckered appearance. The unevenness causes the fabric to be mostly held away from the skin rather than being plastered on it when wet with sweat, facilitating heat dissipation and air circulation. It also means that ironing is not necessary.

A brief about Rida

For Dawoodi Bohra women, Rida has become a trademark Bohra garment the like of which is not found anywhere else in the Muslim world. A dizzying variety of colour and fancy patterns and prints are used. Exclusive embroidery, beautiful lacing, crochet, digitally printed or hand made patchwork and applique is found on every piece. The rida fulfils the Islamic requirement for limiting the exposure of the woman's figure whilst remaining pleasing to the eye.

There has been no change in the original cut due to religious significance but it has evolved in a lot of different ways to fit the modern lifestyle of any Bohra teenage girl to any working women of the community. Bohra women themselves are involved in the dealings of fabric, design, stitching and the trade has been going on since years evolving into home-run boutiques. Lot of improvements has been done to Rida as per the changing times. It has evolved in a great way in terms of design and also convenience of the wearer.

Over the years, women wishing to follow religious customs, while still maintaining their individuality, took to new looks to suit their tastes. Subtle changes started being made to the Rida, such as adding more bright colours, incorporating machine/hand embroidery, crochet, digital prints and hand painting. Fabric wise there has been a shift towards more of cotton material, including daily wash n wear casuals. Bohra Rida Designs are the ultimate form of self expressionism for the bohra women. The designs truly reflect the personality and the social environment from which you come. The type of colors you wear, the designs you pick can easily define who you are (to a fair extent). Sure the elegant flowers and baskets remain eternal as they always will be, but a lot of teenage girls come up with ideas such as abstracts, umbrellas, landscapes, bicycles, non-florals, geometrical designs and all sorts of appliques and prints.

Indeed a thriving mini industry has grown as women of the community have turned the rida into a fashion icon for the community. Ridas are now made to cater for every need of the Bohra ladies. They are designed to be worn at work, for going out, special occasions, religious remembrances or just the casual day to day hustle and bustle of the modern Bohra lady. And there are ridas for Haj, Karbala, Umrah and Ohbat too.

Ridas and Joris (RCJ) range from the regular and simple pannelled to the lavishly decorated, embroidered enchanting florals, and bridal-like designs. Several Muslim designers in India are introducing some modern trends to this traditional Muslim clothing which is making it more popular among youngsters. In addition to that the manufacturers are also working hard to bring out the same clothing style with new and more appealing inclinations into the fashion.