Apparel52

• Rs 2950 - #P55 - Golden rida, Full Tikri Netwrap on Premium Satin

  
  
  

• Rs 2950 - #P54 - Charcoal Grey rida, Full Tikri Netwrap on Premium Satin (See video)

  
  
  

• Rs 2350 - #P52 - Yellow Jacquard fabric rida (See video)

  
  
  

• Rs 2350 - #P53 - Purple rida, Flower bunch (See video)

  
  
  

• Rs 2200 - #P48 - Sky Blue Soft Hakoba cotton rida (See video)

  
  
  

• Rs 2900 - #P35 - Pink n maroon rida, Beautiful Flower bunch and Lacing (See video)

  
  
  

• Rs 2550 - #P41 - Navy Blue rida, Multi Colour Chikankari and Tikri work on Georgette (See video)

  
  
  

• Rs 2550 - #P40 - Bottle Green rida, Multi Colour Chikankari and Tikri work on Georgette (See video)

  
  
  

• Rs 2250 - #P39 - Off White rida

  
  
  

• Rs 2250 - #P38 - Pale Yellow rida

  
  
  

• Rs 2250 - #P36 - Golden Pink rida

  
  
  

• Rs 2400 - #P23 - Lemon Yellow rida (See video)

  
  
  

• Rs 2300 - #P22 - Brown rida (See video)

  
  
  

• Rs 2300 - #P21 - Peacock Blue n red rida (See video)

  
  
  

• Rs 2300 - #P20 - Golden rida (See video)

  
  
  

• Rs 2500 - #N74 - Purple rida (See video)

  
  
  

• Rs 2700 - #N58 - Mint Green rida, full Lucknowi Chikankari work (See video)

  
  
  

• Rs 2200 - #N55 - Navy Blue n Pink rida (See video)

  
  
  

• Rs 2950 - #N49 - Blue Rida cum Jori with Masallah Bag

  
  
  

• Rs 2400 - #N45 - Light Blue rida (See video)

  
  
  

• Rs 2450 - #N16 - White rida, Beautiful Unique Multi Colour Floral Netwrap (See video)

  
  
  

• Rs 2200 - #N28 - Off White rida, Premium fabric, Beautiful panels and laces (See video)

  
  
  

• Rs 2250 - #N17 - Multi Colour Navy Blue base rida, Full Chikankari Tikri and Thread work (See video)

  
  
  

• Rs 2250 - #N18 - Multi Colour White base rida, Full Chikankari Tikri and Thread work (See video)

  
  
  

• Rs 2350 - #M87 - Purple rida (See video)

  
  
  

• Rs 2350 - #M86 - Grey rida (See video)

  
  
  

• Rs 2650 - #M15 - Mauve Pink Gajji Silk Embroidered rida (See video)

  
  
  

• Rs 2900 - #M09 - Baby Pink Rida, Embroidered Flower Bunch, beautiful lacing (See video)

  
  
  

• Rs 3850 - #L04 - Bottle Green RCJ, Full Netwrap Rida cum Jori (See video)

  
  
  

• Rs 2550 - #L78 - Melon Pink rida, Hakoba and Chikan panel, Vertical Kali and Flower bunch pattern (See video)

  
  
  

• Rs 2500 - #L54 - Green and White rida, Cross Stitch bunch (See video)

  
  
  

• Rs 3550 - #L40 - Pink rida, Vertical Handwork, beautiful lacing, front work back butties (See video)

  
  
  

• Rs 4300 - #K67 - Silver Grey Rida, Handwork (See video)

  
  
  

• Rs 4400 - #J62 - Baby Pink Bhari Rida (See video)

  
  
  

• Rs 3100 - #H14 - Chocolate Brown full Lace material rida with inner astar (See video)

  
  
  

• Rs 2650 - #M60 - Peach rida, beautiful Floral Bunch, Pintucks n Pipin pattern (See video)

  
  
  

• Rs 2900 - #J68 - Green rida (See video)

  
  
  

• Rs 2900 - #J61 - Mauve Brown Jacquard fabric rida with Flower bunch (See video)

  
  
  

• Rs 2550 - #J60 - Off white rida with Multi colour embroidery (See video)

  
  
  

• Rs 2350 - #J43 - Grey rida (See video)

  
  
  

• Rs 2450 - #H28 - Yellow-ish Green rida (See video)

  
  
  

• Rs 2200 - #J18 - Pink Abaya fabric rida with Pastel Lacing n Panels (See video)

  
  
  

• Rs 2600 - #A37 - Green, Blue n Purple Printed rida, Vertical Piping Kali pattern, Rose bunch (See video)

  
  
  

• Rs 3100 - #H35 - Dudhi Green rida, Imported Lace wrapped on Silky Cotton ghaghra, silk cotton pardi , non slippery (See video)

  
  
  

• Rs 3100 - #H34 - Purple rida, Imported Lace wrapped on Silky Cotton ghaghra, silk cotton, non slippery type pardi (See video)

  
  
  

• Rs 3100 - #G83 - Lemon Yellow rida, Seersucker checks fabric, Crochet Flower Bunch (See video)

  
  
  

• Rs 3600 - #G82 - Sea Green rida, imported soft cotton fabric, Unique Applique Roses n Panel, beautiful Lacing (See video)

  
  
  

• Rs 2350 - #G79 - Blue rida, Unique Panelling, Pintucks n Lacing (See video)

  
  
  

• Rs 2250 - #G23 - Heavy quality soft cotton Rida

  
  
  

• Rs 2350 - #D96 - Teal Green rida (See video)

  
  
  

• Rs 2550 - #P30 - White Multi colour Butties, Sober rida (See video)

  
  
  

• Rs 2750 - #C51 - Purple Marble cotton rida, Beautiful Unique panels (See video)

  
  
  

• Rs 2950 - #B42 - Peach Glossy fabric, cotton inside, 3d Embroidered Rose Bunch, beautiful lacing n panels (See video)

  
  
  

Fabric types and more

Seersucker is a thin, puckered, usually cotton fabric, used to make clothing for hot weather. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled or puckered appearance. The unevenness causes the fabric to be mostly held away from the skin rather than being plastered on it when wet with sweat, facilitating heat dissipation and air circulation. It also means that ironing is not necessary.

A brief about Rida

For Dawoodi Bohra women, Rida has become a trademark Bohra garment the like of which is not found anywhere else in the Muslim world. A dizzying variety of colour and fancy patterns and prints are used. Exclusive embroidery, beautiful lacing, crochet, digitally printed or hand made patchwork and applique is found on every piece. The rida fulfils the Islamic requirement for limiting the exposure of the woman's figure whilst remaining pleasing to the eye.

There has been no change in the original cut due to religious significance but it has evolved in a lot of different ways to fit the modern lifestyle of any Bohra teenage girl to any working women of the community. Bohra women themselves are involved in the dealings of fabric, design, stitching and the trade has been going on since years evolving into home-run boutiques. Lot of improvements has been done to Rida as per the changing times. It has evolved in a great way in terms of design and also convenience of the wearer.

Over the years, women wishing to follow religious customs, while still maintaining their individuality, took to new looks to suit their tastes. Subtle changes started being made to the Rida, such as adding more bright colours, incorporating machine/hand embroidery, crochet, digital prints and hand painting. Fabric wise there has been a shift towards more of cotton material, including daily wash n wear casuals. Bohra Rida Designs are the ultimate form of self expressionism for the bohra women. The designs truly reflect the personality and the social environment from which you come. The type of colors you wear, the designs you pick can easily define who you are (to a fair extent). Sure the elegant flowers and baskets remain eternal as they always will be, but a lot of teenage girls come up with ideas such as abstracts, umbrellas, landscapes, bicycles, non-florals, geometrical designs and all sorts of appliques and prints.

Indeed a thriving mini industry has grown as women of the community have turned the rida into a fashion icon for the community. Ridas are now made to cater for every need of the Bohra ladies. They are designed to be worn at work, for going out, special occasions, religious remembrances or just the casual day to day hustle and bustle of the modern Bohra lady. And there are ridas for Haj, Karbala, Umrah and Ohbat too.

Ridas and Joris (RCJ) range from the regular and simple pannelled to the lavishly decorated, embroidered enchanting florals, and bridal-like designs. Several Muslim designers in India are introducing some modern trends to this traditional Muslim clothing which is making it more popular among youngsters. In addition to that the manufacturers are also working hard to bring out the same clothing style with new and more appealing inclinations into the fashion.