Apparel52

• Rs 2250 - #R77 - Cream rida, full Golden Embroidered (Msg for video)

  
  
  

• Rs 2300 - #R73 - Powder Blue rida, multi colour machine embroidery (See video)

  
  
  

• Rs 2200 - #R72 - Dark Pink rida, Flower bunch and beautiful lacing (See video)

  
  
  

• Rs 2400 - #R71 - Pink rida, Tiny checks material, Applique Flower bunch, purple laces (See video)

  
  
  

• Rs 2100 - #R68 - Grey rida (Msg for video)

  
  
  

• Rs 2300 - #R67 - Cream rida (See video)

  
  
  

• Rs 2100 - #R66 - Green rida (Msg for video)

  
  
  

• Rs 2950 - #R62 - Golden rida with Fur and Vertical tikri pattern (See video)

  
  
  

• Rs 2150 - #R61 - Sea Green rida (See video)

  
  
  

• Rs 2950 - #R60 - Brown Jute like Cotton rida (See video)

  
  
  

• Rs 2950 - #R59 - Unique Yellow rida (See video)

  
  
  

• Rs 2350 - #R52 - Brown Rida cum Jori with Masallah and soft dupatta (Msg for video)

  
  
  

• Rs 2350 - #R51 - White and Blue Rida cum Jori with Masallah and soft dupatta (Msg for video)

  
  
  

• Rs 2350 - #R50 - White and Orange Rida cum Jori with Masallah and soft dupatta (Msg for video)

  
  
  

• Rs 2350 - #R49 - Green Rida cum Jori with Masallah and soft multi colour dupatta (Msg for video)

  
  
  

• Rs 2250 - #R45 - White Chevron print rida, Crosio n 3rd Flowers (See video)

  
  
  

• Rs 2150 - #R46 - Navy Blue n red rida (See video)

  
  
  

• Rs 2300 - #R48 - Mehendi Green rida, Stars design Unique panel (See video)

  
  
  

• Rs 2200 - #J18 - Pink Abaya fabric rida, Pastel Lacing n Panels (See video)

  
  
  

• Rs 2350 - #M86 - Grey rida, Self Design fabric, beautiful laces and Pipin (See video)

  
  
  

• Rs 2450 - #H28 - Yellow-ish Green rida, Beautiful Sequins laces, panels and Pipin (See video)

  
  
  

• Rs 2650 - #J68 - Green rida with Beautiful lacing (See video)

  
  
  

• Rs 2050 - #Q93 - Green rida, Beautiful laces (See video)

  
  
  

• Rs 2050 - #Q92 - Brown rida, Beautiful laces and work (See video)

  
  
  

• Rs 2050 - #Q94 - Grey rida, self design material, beautiful lacing and panels (See video)

  
  
  

• Rs 2650 - #R37 - Sky Blue Self Design fabric rida, Handwork all over (See video)

  
  
  

• Rs 2750 - #R35 - Sky Blue Self Design fabric rida, Handwork all over (See video)

  
  
  

• Rs 2000 - #Q39 - Brown rida, Beautiful panel Pipin Lacing (See video)

  
  
  

• Rs 2550 - #Q90 - Red rida with golden Tikri work (See video)

  
  
  

• Rs 2500 - #R26 - Red Rida cum Jori with Masallah (See video)

  
  
  

• Rs 2450 - #Q96 - Bottle Green Rida, Handwork on Georgette (Msg for video)

  
  
  

• Rs 2450 - #Q95 - Onion Pink rida, Handwork on Georgette (Msg for video)

  
  
  

• Rs 2400 - #P63 - Brown Handwork Rida, work all over (See video)

  
  
  

• Rs 2600 - #Q41 - Bright Yellow rida, Self Design Premium fabric (See video)

  
  
  

• Rs 2150 - #Q44 - Light Teal Green Abaya fabric rida (See video)

  
  
  

• Rs 2000 - #Q03 - Red rida (See video)

  
  
  

• Rs 2000 - #Q02 - Blue Rida, Flower bunch, Vertical pattern (See video)

  
  
  

• Rs 2950 - #P95 - Yellow, teal and White Rida cum Jori with Masallah Bag (See video)

  
  
  

• Rs 2950 - #P81 - Grey rida (See video)

  
  
  

• Rs 2050 - #P58 - Blue n White Rida cum Jori, RCJ (no blouse pc) (Msg for video)

  
  
  

• Rs 2250 - #P57 - White n Pink Rida cum Jori, RCJ (no blouse pc) (See video)

  
  
  

• Rs 2950 - #P54 - Charcoal Grey rida, Full Tikri Netwrap on Premium Satin (See video)

  
  
  

• Rs 2200 - #P48 - Sky Blue Soft Hakoba cotton rida (See video)

  
  
  

• Rs 2050 - #P47 - Rust (See video)

  
  
  

• Rs 2050 - #P46 - Teal Green (See video)

  
  
  

• Rs 2900 - #P35 - Pink n maroon rida, Beautiful Flower bunch and Lacing (See video)

  
  
  

• Rs 2550 - #P40 - Bottle Green rida, Multi Colour Chikankari and Tikri work on Georgette (See video)

  
  
  

• Rs 2250 - #P39 - Off White rida (See video)

  
  
  

• Rs 2250 - #P36 - Golden Pink rida (See video)

  
  
  

• Rs 2300 - #P22 - Brown rida (See video)

  
  
  

• Rs 2300 - #P21 - Peacock Blue n red rida (See video)

  
  
  

• Rs 2500 - #N74 - Purple rida (See video)

  
  
  

• Rs 2400 - #N45 - Light Blue rida (See video)

  
  
  

• Rs 2450 - #N16 - White rida, Beautiful Unique Multi Colour Floral Netwrap (See video)

  
  
  

• Rs 2050 - #N30 - Pastel Green rida, Netwrap panel (See video)

  
  
  

• Rs 2250 - #N17 - Multi Colour Navy Blue base rida, Full Chikankari Tikri and Thread work (See video)

  
  
  

• Rs 2250 - #N18 - Multi Colour White base rida, Full Chikankari Tikri and Thread work (See video)

  
  
  

• Rs 2550 - #L78 - Melon Pink rida, Hakoba and Chikan panel, Vertical Kali and Flower bunch pattern (See video)

  
  
  

• Rs 2150 - #L20 - Blue n Pink rida, Premium Abaya fabric (See video)

  
  
  

• Rs 2800 - #K76 - Pink Handwork rida with beautiful lacing (See video)

  
  
  

• Rs 2650 - #M60 - Peach rida, beautiful Floral Bunch, Pintucks n Pipin pattern (See video)

  
  
  

• Rs 2350 - #J43 - Grey rida (See video)

  
  
  

• Rs 2600 - #A37 - Green, Blue n Purple Printed rida, Vertical Piping Kali pattern, Rose bunch (See video)

  
  
  

• Rs 2750 - #H02 - Ivory n Peachy Pink Embroidered Raw Silk, Only Jori (See video)

  
  
  

• Rs 2250 - #G23 - Heavy quality soft cotton Rida (See video)

  
  
  

• Rs 2900 - #K31 - Green Semi Bridal Rida cum Jori RCJ Front border, Back side butti with stone touch, Soft dupatto (See video)

  
  
  

Fabric types and more

Seersucker is a thin, puckered, usually cotton fabric, used to make clothing for hot weather. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled or puckered appearance. The unevenness causes the fabric to be mostly held away from the skin rather than being plastered on it when wet with sweat, facilitating heat dissipation and air circulation. It also means that ironing is not necessary.

A brief about Rida

For Dawoodi Bohra women, Rida has become a trademark Bohra garment the like of which is not found anywhere else in the Muslim world. A dizzying variety of colour and fancy patterns and prints are used. Exclusive embroidery, beautiful lacing, crochet, digitally printed or hand made patchwork and applique is found on every piece. The rida fulfils the Islamic requirement for limiting the exposure of the woman's figure whilst remaining pleasing to the eye.

There has been no change in the original cut due to religious significance but it has evolved in a lot of different ways to fit the modern lifestyle of any Bohra teenage girl to any working women of the community. Bohra women themselves are involved in the dealings of fabric, design, stitching and the trade has been going on since years evolving into home-run boutiques. Lot of improvements has been done to Rida as per the changing times. It has evolved in a great way in terms of design and also convenience of the wearer.

Over the years, women wishing to follow religious customs, while still maintaining their individuality, took to new looks to suit their tastes. Subtle changes started being made to the Rida, such as adding more bright colours, incorporating machine/hand embroidery, crochet, digital prints and hand painting. Fabric wise there has been a shift towards more of cotton material, including daily wash n wear casuals. Bohra Rida Designs are the ultimate form of self expressionism for the bohra women. The designs truly reflect the personality and the social environment from which you come. The type of colors you wear, the designs you pick can easily define who you are (to a fair extent). Sure the elegant flowers and baskets remain eternal as they always will be, but a lot of teenage girls come up with ideas such as abstracts, umbrellas, landscapes, bicycles, non-florals, geometrical designs and all sorts of appliques and prints.

Indeed a thriving mini industry has grown as women of the community have turned the rida into a fashion icon for the community. Ridas are now made to cater for every need of the Bohra ladies. They are designed to be worn at work, for going out, special occasions, religious remembrances or just the casual day to day hustle and bustle of the modern Bohra lady. And there are ridas for Haj, Karbala, Umrah and Ohbat too.

Ridas and Joris (RCJ) range from the regular and simple pannelled to the lavishly decorated, embroidered enchanting florals, and bridal-like designs. Several Muslim designers in India are introducing some modern trends to this traditional Muslim clothing which is making it more popular among youngsters. In addition to that the manufacturers are also working hard to bring out the same clothing style with new and more appealing inclinations into the fashion.