Apparel52

• Rs 1750 - #B14 - Grey and Maroon rida (Msg for video)

  
  
  

• Rs 1750 - #B13 - Blue and white rida (Msg for video)

  
  
  

• Rs 1750 - #B12 - Cream rida with Multi colour print (Msg for video)

  
  
  

• Rs 1750 - #B11 - Black rida with Pink and multi colour print (Msg for video)

  
  
  

• Rs 2400 - #X77 - Multi Colour Vertical Kali pattern rida (See video)

  
  
  

• Rs 1950 - #X66 - Peacock Blue and Pink Ombre Shaded rida with beautiful lacing and Handwork bunch (See video)

  
  
  

• Rs 1950 - #L62 - Peacock Blue rida (See video)

  
  
  

• Rs 1750 - #X31 - Black rida with Green and Rust print (See video)

  
  
  

• Rs 1750 - #X27 - Multi Green colour rida with Beautiful print (See video)

  
  
  

• Rs 2250 - #X13 - Pink rida, Imported fabric (See video)

  
  
  

• Rs 2500 - #X09 - Powder Blue rida, Beautiful Tikri work bunch, Raw Silk Shiny fabric (Msg for video)

  
  
  

• Rs 1650 - #W70 - Black and White rida with Unique Fancy panel and Buttas all over (Msg for video)

  
  
  

• Rs 1650 - #W69 - Purple rida with Unique Fancy panel and Buttas all over (Msg for video)

  
  
  

• Rs 1650 - #W68 - Grey blue rida with Unique Fancy panel and Buttas all over (Msg for video)

  
  
  

• Rs 2350 - #V08 - White rida with Purple flowers, Premium self design fabric (See video)

  
  
  

• Rs 2200 - #W53 - Burgundy Rida, Velvety soft light weight cotton, netted flowers, embroidery all over (See video)

  
  
  

• Rs 2950 - #P81 - Grey rida (See video)

  
  
  

• Rs 1650 - #L43 - Blue Multi Colour Full Chikan Rida (See video)

  
  
  

• Rs 3500 - #K66 - Bottle Green Only Jori, Full Netwrap with astar lining (See video)

  
  
  

• Rs 3850 - #K62 - Dark Peacock Blue Velvety feel Bridal, Only Jori, no blouse pc (See video)

  
  
  

• Rs 2900 - #H14 - Chocolate Brown full Lace material rida with inner astar (See video)

  
  
  

Fabric types and more

Seersucker is a thin, puckered, usually cotton fabric, used to make clothing for hot weather. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled or puckered appearance. The unevenness causes the fabric to be mostly held away from the skin rather than being plastered on it when wet with sweat, facilitating heat dissipation and air circulation. It also means that ironing is not necessary.

A brief about Rida

For Dawoodi Bohra women, Rida has become a trademark Bohra garment the like of which is not found anywhere else in the Muslim world. A dizzying variety of colour and fancy patterns and prints are used. Exclusive embroidery, beautiful lacing, crochet, digitally printed or hand made patchwork and applique is found on every piece. The rida fulfils the Islamic requirement for limiting the exposure of the woman's figure whilst remaining pleasing to the eye.

There has been no change in the original cut due to religious significance but it has evolved in a lot of different ways to fit the modern lifestyle of any Bohra teenage girl to any working women of the community. Bohra women themselves are involved in the dealings of fabric, design, stitching and the trade has been going on since years evolving into home-run boutiques. Lot of improvements has been done to Rida as per the changing times. It has evolved in a great way in terms of design and also convenience of the wearer.

Over the years, women wishing to follow religious customs, while still maintaining their individuality, took to new looks to suit their tastes. Subtle changes started being made to the Rida, such as adding more bright colours, incorporating machine/hand embroidery, crochet, digital prints and hand painting. Fabric wise there has been a shift towards more of cotton material, including daily wash n wear casuals. Bohra Rida Designs are the ultimate form of self expressionism for the bohra women. The designs truly reflect the personality and the social environment from which you come. The type of colors you wear, the designs you pick can easily define who you are (to a fair extent). Sure the elegant flowers and baskets remain eternal as they always will be, but a lot of teenage girls come up with ideas such as abstracts, umbrellas, landscapes, bicycles, non-florals, geometrical designs and all sorts of appliques and prints.

Indeed a thriving mini industry has grown as women of the community have turned the rida into a fashion icon for the community. Ridas are now made to cater for every need of the Bohra ladies. They are designed to be worn at work, for going out, special occasions, religious remembrances or just the casual day to day hustle and bustle of the modern Bohra lady. And there are ridas for Haj, Karbala, Umrah and Ohbat too.

Ridas and Joris (RCJ) range from the regular and simple pannelled to the lavishly decorated, embroidered enchanting florals, and bridal-like designs. Several Muslim designers in India are introducing some modern trends to this traditional Muslim clothing which is making it more popular among youngsters. In addition to that the manufacturers are also working hard to bring out the same clothing style with new and more appealing inclinations into the fashion.